Since I am writing my paper on credit, debt and bankruptcy I thought that this ad was an appropriate piece of propaganda. The reason I believe this is so is because American culture has become very self-absorbed and obsessed with having the biggest and the best right now. The ad has the visual of a photograph of a little girl right in the middle of it. This would make people connect with the idea that Capital One is a family friendly company. They also chose words such as "your". It's your rate, your rewards, your design, it's all about you. You can have this credit card designed to your own needs. Capital one is all about you, the consumer. I think they use a main color palette of calm blue and white because these colors are easy to look at and somewhat serene. Everything about having a Capital One credit card makes one's life easier.
This artifact is all about American culture's need for instant gratification. It suggests values of having everything you want right now at your finger tips. And you can worry about paying for it later, it's so easy.
No comments:
Post a Comment